How to sustain the customer experience : an overview of experience components to co-create value with the customer
Year of publication: |
2007
|
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Authors: | Gentile, Chiara ; Spiller, Nicola ; Noci, Giuliano |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 25.2007, 5, p. 395-410
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Lebensstil | Lifestyle |
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