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Cultural adaptation in cross-national buyer-seller relationships : a study of Russian buyers and Norwegian sellers of seafood

Voldnes, Gøril; Grønhaug, Kjell - In: International journal of emerging markets 10 (2015) 4, pp. 837-857

Persistent link: https://www.econbiz.de/10011489473

Satisfaction in buyer-seller relationships : influence of cultural differences

Voldnes, Gøril; Grønhaug, Kjell; Nilssen, Frode - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1081-1093

Persistent link: https://www.econbiz.de/10009683379

Co-creating value in a retail market setting

Sogn-Grundvåg, Geir; Rånes, Stein Arne; Grønhaug, Kjell - In: Journal of food products marketing 15 (2009) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10003831191

Marketing strategy and customer involvement in product development

Freng Svendsen, Mons; Haugland, Sven A.; Grønhaug, Kjell; … - In: European Journal of Marketing 45 (2011) 4, pp. 513-530

Purpose – This paper aims to investigate the impact of a firm's marketing strategy on involving customers in new product development. Special attention is to be paid to three facets of a marketing strategy: product differentiation, competitor orientation and brand profiling emphasis....

Persistent link: https://www.econbiz.de/10014722727