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~subject:"Relationship marketing"
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Relationship marketing
Strategisches Management
40,039
Strategic management
33,787
Marketingmanagement
16,944
Marketing management
16,358
Theorie
6,369
Theory
6,315
Deutschland
4,479
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4,200
Germany
4,096
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USA
3,373
United States
3,209
Organizational change
2,881
Innovation
2,832
Organisatorischer Wandel
2,832
Innovationsmanagement
2,775
Multinationales Unternehmen
2,707
KMU
2,670
Consumer behaviour
2,667
SME
2,662
Konsumentenverhalten
2,657
Innovation management
2,568
Transnational corporation
2,511
Management
2,332
Beziehungsmarketing
2,306
Wettbewerbsstrategie
2,111
Strategische Planung
2,087
Unternehmen
2,001
Competitive strategy
1,993
Erfolgsfaktor
1,789
Corporate Social Responsibility
1,702
Unternehmensplanung
1,695
Personalmanagement
1,676
Corporate social responsibility
1,672
Human Resource Management
1,654
Brand management
1,632
Markenführung
1,620
Wettbewerbsvorteil
1,583
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Homburg, Christian
21
Bruhn, Manfred
19
Kumar, V.
15
Payne, Adrian
11
Wilde, Klaus D.
11
Verhoef, Peter C.
10
Grönroos, Christian
9
Hippner, Hajo
9
Terho, Harri
9
Ratten, Vanessa
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Vrontis, Demetris
7
Dannenberg, Holger
6
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Ngo, Liem Viet
6
Quach, Sara
6
Stango, Victor
6
Zupancic, Dirk
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Henneberg, Stephan
5
Krafft, Manfred
5
Malthouse, Edward C.
5
O'Cass, Aron
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Riekhof, Hans-Christian
5
Schumann, Jan Hendrik
5
Schäfer, Heiko
5
Sheth, Jagdish N.
5
Stone, Merlin
5
Ahlert, Dieter
4
Belz, Christian
4
Bjerre, Mogens
4
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American Marketing Association
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AMACOM
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Harvard Graduate School of Business Administration
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IGI Global
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Springer Fachmedien Wiesbaden
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Wiley-VCH
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Erich-Schmidt-Verlag <Berlin>
2
Universität St. Gallen
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Institut für Weltwirtschaft
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Leibniz-Fachhochschule
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
Münchener Marketing-Symposium <23, 1997, München>
1
Münchener Marketing-Symposium <27, 2001, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Norddeutscher Bankentag <13, 2013, Lüneburg>
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
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Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of business research : JBR
48
The journal of business & industrial marketing
34
Journal of strategic marketing
33
SpringerLink / Bücher
31
Journal of retailing and consumer services
24
Journal of the Academy of Marketing Science
18
European journal of marketing : EJM
17
Business horizons
15
Gabler Edition Wissenschaft
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
International journal of electronic customer relationship management : IJECRM
12
Springer eBook Collection / Business and Economics
12
Cogent business & management
11
Journal of marketing communications
11
Journal of marketing management : MM
11
Journal of retailing
11
The journal of product & brand management
11
Journal of marketing
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Marketing intelligence & planning
8
Springer eBook Collection
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business strategy
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of brand management : an international journal
7
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Source
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ECONIS (ZBW)
2,301
Other ZBW resources
15
USB Cologne (EcoSocSci)
2
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1
Zero-Migration : ein kundenorientiertes Konzept der strategischen Unternehmensführung
Stahl, Heinz K.
-
1996
Persistent link: https://www.econbiz.de/10000560787
Saved in:
2
The customer centred strategy : thinking strategically about your customers
Jenkins, Mark
-
1997
Persistent link: https://www.econbiz.de/10000626629
Saved in:
3
Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A.
-
1999
Persistent link: https://www.econbiz.de/10000683511
Saved in:
4
Selling today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
5
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
6
Relationship marketing : text and cases
Shajahan, S.
-
2006
-
reprint
Persistent link: https://www.econbiz.de/10003423645
Saved in:
7
Passion : der differenzierende Erfolgsfaktor mit Zukunft
Kreutzer, Ralf T.
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 49-77)
.
2007
Persistent link: https://www.econbiz.de/10003595050
Saved in:
8
Handlungsempfehlungen für ein innovatives ÖPNV-Marketing
Beckmann, Klaus J.
;
Hunecke, Marcel
;
Langweg, Armin
; …
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 83-128)
.
2007
Persistent link: https://www.econbiz.de/10003540001
Saved in:
9
Spitzenleistungen im Vertrieb : Optimierungen im Vertriebs- und Kundenmanagement ; mit Handlungsempfehlungen
Dannenberg, Holger
;
Zupancic, Dirk
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516916
Saved in:
10
The relationship of strategic and marketing plans
Greenley, Gordon E.
- In:
European journal of operational research : EJOR
27
(
1986
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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