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How can green marketing lead to customer trust and green intention? : evidences from the automobile industry
Shafiee, Majid Mohammad; Shahin, Arash - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 97-109
Persistent link: https://www.econbiz.de/10012669051
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Integral model of green brand equity : a study among customers of online shopping websites
Dolatabadi, Hossein Rezaei; Tabaeeian, Reihaneh Alsadat; … - In: EuroMed journal of management 1 (2015/2016) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10011655405
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Antecedents of green purchase behaviour : an examination of moderating role of green wash fear
Rejikumar, G. - In: Global business review 17 (2016) 2, pp. 332-350
Persistent link: https://www.econbiz.de/10011583081
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The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of retailing and consumer services 35 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
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The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of strategic marketing 27 (2019) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
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The impact of eco-friendly practices on green image and customer attitudes : an investigation in a café setting
Jeong, EunHa; Jang, Soocheong; Day, Jonathon; Ha, Sejin - In: International journal of hospitality management 41 (2014), pp. 10-20
Persistent link: https://www.econbiz.de/10010403148
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Green Cosmetic Industry and Young Consumers : Antecedents of Green Brand Preference and Loyalty
Singh, Saumya; Singhal, Divyansh - 2023
A customer’s preference of a brand and loyalty to it is linked to the trust, satisfaction, awareness, and the image that is associated with the brand. This paper studies these four factors in the setting of green brands along with their connection to the customer’s preference and loyalty....
Persistent link: https://www.econbiz.de/10014349285
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Green Cosmetic Industry and Young Consumers : Antecedents of Green Brand Preference and Loyalty
Singh, Saumya; Singhal, Divyansh - 2023
A customer’s preference of a brand and loyalty to it is linked to the trust, satisfaction, awareness, and the image that is associated with the brand. This paper studies these four factors in the setting of green brands along with their connection to the customer’s preference and loyalty....
Persistent link: https://www.econbiz.de/10014350164
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Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama; Amoako, George Kofi; … - In: Society and business review 18 (2023) 2, pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
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Does "green" brand personality have any impact on consumers' purchase intentions, engagement and loyalty?
Roy, Shaunak; Banerjee, Shivaji - In: IIMS journal of management science 12 (2021) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10012990117