Narrow search
Showing 1 - 10 of 3,004
Cover Image
From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture
Massi, Marta - 2023
1. Authenticity: A Polemial Concept -- 2. The Concept of Authenticity in the Broader Literature -- 3. Authenticity in Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really What Consumers Want? -- 6. The Study of...
Persistent link: https://www.econbiz.de/10014229300
Cover Image
Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry
Nuseir, Mohammed T. - In: International journal of business excellence : IJBEX 25 (2021) 4, pp. 459-473
Persistent link: https://www.econbiz.de/10012798424
Cover Image
The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry
Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...
Persistent link: https://www.econbiz.de/10012174845
Cover Image
Building customer-brand relationships through customer brand engagement
Kumar, Vikas - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Cover Image
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Cover Image
Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.; Zhou, Kevin Zheng; Brown, James R.; … - In: The Cornell School of hotel administration handbook of …, (pp. 263-272). 2010
Persistent link: https://www.econbiz.de/10008667136
Cover Image
The determinants of loyalty in hotels
Wilkins, Hugh; Merrilees, Bill; Herington, Carmel - In: Journal of hospitality marketing & management 19 (2010) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10003978543
Cover Image
A customer-based brand equity model for upscale hotels
Hsu, Cathy H. C.; Oh, Haemoon; Assaf, A. Georges - In: Journal of travel research : a quarterly publication of … 51 (2012) 1, pp. 81-93
Persistent link: https://www.econbiz.de/10009491840
Cover Image
The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn; Qu, Hailin - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
Cover Image
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27
Persistent link: https://www.econbiz.de/10011421818