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~subject:"Relationship marketing"
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Relationship marketing
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07.11.1986
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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The dark side of channel loyalty programmes : managing tier demotion and deceitful behaviours
Cox, David
- In:
European journal of marketing
56
(
2022
)
9
,
pp. 2533-2545
Persistent link: https://www.econbiz.de/10013457370
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2
Customer-supplier relationships in high technology markets 3.0
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Cox, David
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 94-101
Persistent link: https://www.econbiz.de/10012064195
Saved in:
3
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
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