One-to-one marketing advocates tailoring of one or more aspects of the firm's marketing mix to the individual customer (Peppers and Rogers 1997; Peppers, Rogers and Dorf 1999; Shaffer and Zhang 2002). One-to-one marketing represents an extreme form of segmentation, with a target segment of size one....

Designing modern call centers requires an understanding of callers' patience and abandonment behavior. Using a Cox regression analysis, we show that callers' abandonment behavior may differ based on their contact history, and changes across their different contacts. We control for caller...

We consider a manufacturer serving a retailer who sells its product to customers over two periods. Each firm determines its unit price. The retailer orders the product from the manufacturer prior to the beginning of the selling periods. We consider two types of customers: strategic customers who...

Customer reviews are essential to online marketplaces. However, it is not clear how (or if) the dispersion in customer reviews affects seller's activity level and number of matches in a marketplace where each seller needs to make a proposal to serve. Our paper distinctively investigates the...