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Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888

Persistent link: https://www.econbiz.de/10011799628

CRM scale development for enhancing business excellence in the Indian airline sector

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Integrating service quality as a second-order factor in a customer satisfaction and loyalty model

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CRM index : an effective weapon for relationship enhancement

Agariya, Arun Kumar; Singh, Deepali - In: International journal of financial services management … 6 (2013) 3, pp. 179-199

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Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users

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Product development and customer loyalty : the mediating role of visual branding

Kankam, George; Aryeetey, Henry Okai; Adubah, Daniel Ato - In: Journal of business and economic analysis : (JBEA) 5 (2022) 3, pp. 301-318

This paper brings to light the powerful connection of visual branding of a product leading to customer loyalty. Thus, the visual impact of a product from the concept level, early sketches to trademarked logos, complements of branding approach, or the final endorsement level. The study relied on...

Persistent link: https://www.econbiz.de/10014461494

Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets

Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: International journal of electronic marketing and … 12 (2021) 3, pp. 254-284

Persistent link: https://www.econbiz.de/10012598426

A study of relationship among service quality of e-commerce websites, customer satisfaction, and purchase intention

Dhingra, Sanjay; Gupta, Shelly; Bhatt, Ruchi - In: International journal of e-business research : an … 16 (2020) 3, pp. 42-59

Persistent link: https://www.econbiz.de/10012302663

An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction

Gulati, Twinkle; Shankar, Siddharatha - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 581-598

Persistent link: https://www.econbiz.de/10014486763

Relationship marketing in online retailing : a theoretical and empirical analysis from an Indian perspective

Deepika; Singh, Shashank Vikram Pratap - In: International journal of business information systems : … 44 (2023) 1, pp. 40-63

Persistent link: https://www.econbiz.de/10014436447