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~subject:"Relationship marketing"
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Relationship marketing
Marketing
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9,612
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9,502
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7
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Fuchs, Gerhard
6
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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7
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4
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2
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2
IGI Global
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Verlag Franz Vahlen
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutscher Sparkassen- und Giroverband
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
European Marketing Academy
1
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1
Fördergesellschaft Marketing an der Universität Augsburg
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
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1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Johann Heinrich von Thünen-Institut
1
Melbourne Business School
1
Münchener Marketing-Symposium <21, 1995>
1
Münchener Marketing-Symposium <27, 2001, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
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1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tectum Verlag
1
The Wharton Financial Institutions Center
1
Thüringen / Landesregierung
1
Universität Mannheim
1
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SpringerLink / Bücher
21
Journal of business research : JBR
14
Gabler Edition Wissenschaft
11
The journal of business & industrial marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Springer eBook Collection
6
Cogent business & management
5
Handbook of relationship marketing
5
Journal of modelling in management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Wirtschaftswissenschaft
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
Markt und Konsum
4
Springer eBook Collection / Business and Economics
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Business horizons
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
3
Die Bank
3
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
3
Hamburger Schriften zur Marketingforschung
3
Journal of customer behaviour
3
Journal of historical research in marketing
3
Journal of marketing
3
Journal of operations management
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management
3
Management research review
3
Marketing theory
3
Meddelanden från Svenska Handelshögskolan
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
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Source
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ECONIS (ZBW)
916
USB Cologne (EcoSocSci)
16
BASE
6
RePEc
1
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1
Marketing
für Kontraktlogistik-Dienstleister
Boone, Nicholas
- In:
Logistische Entscheidungsprobleme in der Praxis : …
,
(pp. 205 - 236)
.
2005
Persistent link: https://www.econbiz.de/10014555943
Saved in:
2
When do they care to share? : how manufacturers make contracted service partners share knowledge
Vries, Jelle de
;
Schepers, Jeroen
;
Weele, Arjan J. van
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1225-1235
Persistent link: https://www.econbiz.de/10010439571
Saved in:
3
Business culture : the role of personal and impersonal business relationships on market
efficiency
Muñoz-Herrera, Manuel
;
Reuben, Ernesto
-
2019
In this paper, we study the effects of business culture on market
efficiency
. We exogenously vary the type of business … more effective when
contracts
are unverifiable because they help market participants overcome problems of trust. On the …
Persistent link: https://www.econbiz.de/10012022699
Saved in:
4
Implications of minimum contract durations on customer retention
Becker, Jan U.
;
Spann, Martin
;
Schulze, Timo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 579-592
Persistent link: https://www.econbiz.de/10011399128
Saved in:
5
Breaking the letter vs. spirit of the law : how the interpretation of contract violations affects trust and the management of relationships
Harmon, Derek J.
;
Kim, Peter H.
;
Mayer, Kyle J.
- In:
Strategic management journal
36
(
2015
)
4
,
pp. 497-517
Persistent link: https://www.econbiz.de/10011297973
Saved in:
6
Customer concentration, relationship, and debt contracting
Yang, Ziyun
- In:
Journal of applied accounting research
18
(
2017
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10011707453
Saved in:
7
Loyalty discounts
Akgün, Uğur
;
Chioveanu, Ioana
- In:
The B.E. journal of economic analysis & policy
13
(
2013
)
2
,
pp. 655-685
Persistent link: https://www.econbiz.de/10010236693
Saved in:
8
Perspektiven des Dienstleistungsmanagements
Posselt, Thorsten
- In:
Private Versicherung und soziale Sicherung : …
,
(pp. 167-181)
.
2001
Persistent link: https://www.econbiz.de/10001587137
Saved in:
9
Zur Kundenzufriedenheit bei Dienstleistungen: ein kontaktzeitpunktspezifisches Messinstrumentarium
Kaiser, Marc-Oliver
- In:
Erfolg durch Dienen? : Beiträge zur wertsteigernden …
,
(pp. 186-219)
.
2002
Persistent link: https://www.econbiz.de/10001697507
Saved in:
10
Vertrauen und Loyalität im
Marketing
von Finanzdienstleistungen mit Kontraktguteigenschaften
Schäfer, Henry
- In:
Innovation und Investition
,
(pp. 1-23)
.
1999
Persistent link: https://www.econbiz.de/10001427057
Saved in:
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