Implications of minimum contract durations on customer retention
Year of publication: |
2015
|
---|---|
Authors: | Becker, Jan U. ; Spann, Martin ; Schulze, Timo |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 579-592
|
Subject: | Customer tenure | Contract options | Telecommunication | Beziehungsmarketing | Relationship marketing | Vertragstheorie | Contract theory | Dauer | Duration | Vertrag | Contract | Telekommunikation | Telecommunications | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry | Betriebszugehörigkeit | Job tenure | Mindestlohn | Minimum wage |
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