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~subject:"Relationship marketing"
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Relationship marketing
Vereinigte Staaten
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Contemporary thoughts on corporate branding and corporate identity management
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Branding : a social contract between a business and its customer
McMurrian, Robert C.
;
Washburn, Judith H.
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 5-22)
.
2008
Persistent link: https://www.econbiz.de/10003773390
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