Showing 1 - 10 of 10
Persistent link: https://www.econbiz.de/10009490601
Persistent link: https://www.econbiz.de/10002916904
Persistent link: https://www.econbiz.de/10004859025
The realization of relationship marketing requires cooperative exchange between buyers and sellers. A key determinant of cooperative exchange is uncertainty perceived by the cooperating parties. This study investigates how cooperation is affected by decision makers’ perception of uncertainties...
Persistent link: https://www.econbiz.de/10005802378
Persistent link: https://www.econbiz.de/10010387142
Persistent link: https://www.econbiz.de/10009563157
Persistent link: https://www.econbiz.de/10003621754
Persistent link: https://www.econbiz.de/10003627645
This special issue on Building Trust in Financial Services is a collaboration between the International Journal of Bank Marketing and the Consortium for Trustworthy Organizations at Fordham University to bring relevant scholarly insights to the challenges that financial services firms face in...
Persistent link: https://www.econbiz.de/10012678287
Persistent link: https://www.econbiz.de/10011731471