Purpose As the concept of corporate sustainable management activities (CSMA) has become an increasingly important element of corporate management, much attention has been paid to its impact on customer relationship. Although there exists many studies concentrating mainly on the environment...

In today’s turbulent business environment, firms are becoming increasingly interdependent and are no longer expected to compete simply as an isolated business entity. The firm’s boundaries continue to extend as they out- source to reach out to one another’s resources across the Supply...