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key stakeholders as well as the biggest beneficiaries of E-commerce boom. This article focuses on the consumer decision … decision making while purchasing through E-commerce. The major issue discussed in this article is about the elimination or the … reduction of DMU components in Individual decision making …
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Electronic commerce is resulting in unprecedented amounts of transaction and behavior data that are available toorganizations. The emerging bottleneck is that of converting this data into useful information, or that of maximizingthe information liquidity - the rate at which organizations are...
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