Narrow search
Showing 1 - 10 of 2,373
Cover Image
Public-Relations-Agenturen führen : für Auftraggeber und Agenturleiter
Knobel, Peter P. - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003331043
Cover Image
Public relations in hyper-globalization : essential relationship management : a Japan perspective
Inoue, Takashi - 2018 - First Edition.
Introduction -- Public relations for top management in an age of hyper-globalization -- Effective stakeholder relationship management : fostering successful global leaders -- Historical growth of public relations and its development in Japan -- Standing out in the globalized crowd : brands,...
Persistent link: https://www.econbiz.de/10013179925
Cover Image
Public relations in hyper-globalization : essential relationship management - a Japan perspective
Inoue, Takashi - 2018
Introduction -- Public relations for top management in an age of hyper-globalization -- Effective stakeholder relationship management : fostering successful global leaders -- Historical growth of public relations and its development in Japan -- Standing out in the globalized crowd : brands,...
Persistent link: https://www.econbiz.de/10011818254
Cover Image
Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Cover Image
Corporate blogs : Unternehmen im Online-Dialog zum Kunden
Eck, Klaus - 2007
Persistent link: https://www.econbiz.de/10003414456
Cover Image
Exploring interactive communication using social media
Zhang, Chrystal B.; Lin, Yi Hsin - In: The service industries journal 35 (2015) 11/12, pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Cover Image
Relationship maintenance on Twitter : implications from loyalty leaders
Li, Zongchao - In: Journal of communication management : an international … 19 (2015) 2, pp. 184-202
Persistent link: https://www.econbiz.de/10011376952
Cover Image
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Cover Image
Webcare as customer relationship and reputation management? motives for negative electronic word of mouth and their effect on webcare receptiveness
Willemsen, Lotte; Neijens, Peter C.; Bronner, Fred A. - In: The changing roles of advertising : [extended versions …, (pp. 55-69). 2013
Persistent link: https://www.econbiz.de/10009773057
Cover Image
How large companies react to negative Facebook comments
Dekay, Sam H. - In: Corporate communications : an international journal 17 (2012) 3, pp. 289-299
Persistent link: https://www.econbiz.de/10009621670