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Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Zaware, Nitin; Pawar, Avinash; Zaware, Sarika; Louis, Radha - In: International journal of business governance and ethics … 15 (2021) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick; Griffith, Denni Arli; Gheshlaghi, … - In: Journal of retailing and consumer services 49 (2019), pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
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Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
Megehee, Carol M. - In: Journal of business research : JBR 62 (2009) 4, pp. 420-431
Persistent link: https://www.econbiz.de/10003839873
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Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven; Hubert, Frank; Huber, Frank - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
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Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven - 2005 - Gabler Edition Wissenschaft
Der Wettbewerb im deutschen Fernsehmarkt ist in den vergangenen Jahren stark angestiegen. Die Folge dieser Entwicklung ist eine schier unüberschaubare Vielfalt an TV-Angeboten, die vom Zuschauer zunehmend als austauschbar wahrgenommen werden. Um sich in diesem schwierigen marktlichen Umfeld...
Persistent link: https://www.econbiz.de/10013517395
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Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles; Gomwe, Adolf Garikai; Jaiyeoba, … - In: Journal of African business 23 (2022) 4, pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
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Nature based solutions and customer retention strategy : eliciting customer well-being experiences and self-rated mental health
Han, Heesup; Yu, Jongsik; Hyun, Sunghyup Sean - In: International journal of hospitality management 86 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241471
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The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162