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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
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Beziehungsmarketing
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Customer satisfaction
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Dahl, Darren W.
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ECONIS (ZBW)
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
2
The secret ingredient is me : customization prompts self-image-consistent product perceptions
Klesse, Anne-Kathrin
;
Cornil, Yann
;
Dahl, Darren W.
; …
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 879-893
Persistent link: https://www.econbiz.de/10012177665
Saved in:
3
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
4
Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Herzog, Walter
;
Hattula, Johannes D.
;
Dahl, Darren W.
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012521444
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