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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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The secret ingredient is me : customization prompts self-image-consistent product perceptions
Klesse, Anne-Kathrin; Cornil, Yann; Dahl, Darren W.; … - In: Journal of marketing research 56 (2019) 5, pp. 879-893
Persistent link: https://www.econbiz.de/10012177665
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The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita; Ward, Morgan K.; Dahl, Darren W. - In: Journal of marketing 81 (2017) 6, pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
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Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Herzog, Walter; Hattula, Johannes D.; Dahl, Darren W. - In: Journal of marketing research 58 (2021) 3, pp. 456-475
Persistent link: https://www.econbiz.de/10012521444