Similar Search Results

Designing loyalty programs that matter to customers

Ha, Sejin; Stoel, Leslie - In: The service industries journal 34 (2014) 6, pp. 495-514

Persistent link: https://www.econbiz.de/10010379347

New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance

Trimble, Carrie; Holmes, Gary - In: Journal of promotion management : JPM 19 (2013) 3, pp. 352-372

Persistent link: https://www.econbiz.de/10009787486

Fundraising in an interactive online environment

Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350

Persistent link: https://www.econbiz.de/10011483473

Turning inside out : perceived internal branding in customer-firm relationship building

Kang, Doo Syen - In: The journal of services marketing 30 (2016) 4, pp. 462-475

Persistent link: https://www.econbiz.de/10011615500

CSR activities and consumer loyalty : the effect of the type of publicizing medium

Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455

This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism...

Persistent link: https://www.econbiz.de/10012174856

Impact of the congruence between brand personality and consumer personality on emotional loyalty : what makes apple and samsung different

Letukytė, Neda; Urbonavičius, Sigitas - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 59-77

Persistent link: https://www.econbiz.de/10013336017

Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention

Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica - In: Journal of hospitality marketing & management 33 (2024) 1, pp. 57-77

Persistent link: https://www.econbiz.de/10014438602