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~subject:"Relationship marketing"
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Relationship marketing
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Riekhof, Hans-Christian
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Rubio Benito, Natalia
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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Marketing intelligence & planning
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Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
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ECONIS (ZBW)
87
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1
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1
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
2
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
3
The new approach to developing store brand strategy : a case from China
Song, Wei
;
Schein, David D.
;
Collins, Roger
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 324-343
Persistent link: https://www.econbiz.de/10011663949
Saved in:
4
Marken und ihre Anhänger : zur Subkultur von Markengemeinschaften
Hellmann, Kai-Uwe
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 38-44)
.
2005
Persistent link: https://www.econbiz.de/10003323989
Saved in:
5
Motive der Markenwahl bei Lebensmitteln : Kunden zwischen Loyalität und Abwechslungsstreben
Schulz, Wiebke
-
2006
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003355405
Saved in:
6
Handel 2010 - Vertikal International, einfach billig, oder profiliert Kundenorientiert?
Hurth, Joachim
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10003358026
Saved in:
7
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
8
Akquisition neuer Zielgruppen : integriertes Management von Aquisitions- und Spill-Over-Potentialen
Koch, Markus
-
2006
Persistent link: https://www.econbiz.de/10003313922
Saved in:
9
Die Bedeutung von Emotionen für die Bindung an Marken und Handelsunternehmen
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 55-79)
.
2010
Persistent link: https://www.econbiz.de/10003934310
Saved in:
10
Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Ailawadi, Kusum L.
;
Bradlow, Eric T.
;
Draganska, Michaela
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10008648798
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