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~subject:"Relationship marketing"
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Relationship marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi
;
Hsee, Christopher K.
;
Talloen, Joachim H.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
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2
Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors
Li, Dongmei
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433422
Saved in:
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Consumer job journeys
Bettencourt, Lance A.
;
Harmeling, Colleen
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 347-370
Persistent link: https://www.econbiz.de/10013395966
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