Consumer job journeys
Lance A. Bettencourt, Colleen Harmeling, Yashoda Bhagwat-Rana, and Mark B. Houston
| Year of publication: |
2022
|
|---|---|
| Authors: | Bettencourt, Lance A. ; Harmeling, Colleen ; Bhagwat-Rana, Yashoda ; Houston, Mark B. |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 25.2022, 3, p. 347-370
|
| Subject: | consumer journey | customer experience journey | goal hierarchy | goal pursuit | jobs-to-be-done | resource assemblage | resource integration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10946705211032501 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013395966