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Credibly representing category-of-goods mental accounting in an intertemporal optimisation framework is notoriously difficult. Although agent-based models provide the flexibility necessary to represent much more types of consumer behaviour than standard optimisation techniques, no comprehensive...
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Find out how the American marketplace has been transformed by recovery from the Great Recession in the new 12th edition of Best Customers. We analyze household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of...
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Customer Insights, Hypothesen und Markt-Wirkungsmodelle -- Customer Insights, Hypothesen und Markt-Wirkungsmodelle -- Die Erforschung von Customer Insights -- Der Mehrwert tiefenpsychologischer Insights am Beispiel von Smartphones und Kosmetikmarken -- Customer Insights aus der Perspektive einer...
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Theoretische Grundlagen zur Erklärung von Stolz innerhalb des Kundenverhaltens -- Konzeptualisierung des Phänomens Kundenstolz -- Empirische Analyse der Ursachen und Konsequenzen von Kundenstolz im B2C-Bereich -- Theoretische und praktische Implikationen von Kundenstolz fur das Relationship...
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