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Commodifying everything : relationships of the market

Strasser, Susan (contributor) - 2003

Persistent link: https://www.econbiz.de/10001759992

From market relations to romantic ties : the tests of internet dating

Kessous, Emmanuel - In: Markets and the arts of attachment, (pp. 147-161). 2017

Persistent link: https://www.econbiz.de/10011664986

The domestic shaping of Japanese innovations

Beise, Marian - In: Management of technology and innovation in Japan : with …, (pp. 113-141). 2006

Persistent link: https://www.econbiz.de/10003244163

The Effect of Stock Ownership on Individual Spending and Loyalty

Medina, Paolina C.; Mittal, Vrinda; Pagel, Michaela - 2021

In this study, we quantify the effects of receiving stocks from certain brands on spending in the brand's stores. We use data from a new FinTech company called Bumped that opens brokerage accounts for its users and rewards them with stocks when they shop at previously elected stores. For...

Persistent link: https://www.econbiz.de/10013234224

The development and implementation of the integrated marketing communications concept

Čikošev, Tatjana Cvetkov - In: Economic analysis : EA 52 (2019) 1, pp. 36-47

Persistent link: https://www.econbiz.de/10012061633

Social media and m-commerce

Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84

Persistent link: https://www.econbiz.de/10011387770

Expanding the boundary of brand extensions through brand relationship quality

Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944

Persistent link: https://www.econbiz.de/10011625922

Understanding the town centre customer experience (TCCE)

Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587

Persistent link: https://www.econbiz.de/10011608042

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515

Persistent link: https://www.econbiz.de/10010423856

Service innovation : building a sustainable competitive advantage in higher education

Boon Liat Cheng; Cham Tat Huei; Dent, Michael M.; … - In: International journal of services, economics and management 10 (2019) 4, pp. 289-309

Persistent link: https://www.econbiz.de/10012178948

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