Service innovation : building a sustainable competitive advantage in higher education
Year of publication: |
2019
|
---|---|
Authors: | Boon Liat Cheng ; Cham Tat Huei ; Dent, Michael M. ; Heang, Lee Teck |
Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 10.2019, 4, p. 289-309
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Subject: | service innovation | satisfaction | image | loyalty | consumer behaviour | higher education | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution | Dienstleistungsqualität | Service quality | Innovation | Kundenzufriedenheit | Customer satisfaction | Wettbewerbsvorteil | Competitive advantage | Dienstleistungsinnovation | Service innovation | Beziehungsmarketing | Relationship marketing |
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