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Augmented reality marketing and consumer-brand relationships : how closeness drives brand love

Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, … - In: Psychology & marketing 41 (2024) 4, pp. 819-837

Persistent link: https://www.econbiz.de/10014518840

The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry : the mediating role of custo...

Gazi, Md. Abu Issa; Al Mamun, Abdullah; Al Masud, Abdullah - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-12

The purpose of this study is to evaluate a customer relationship management (CRM) model based on telecom customers' experiences with the company's services. For this purpose, this study examines how the influence of organizational commitment(OC) and knowledge management (KM) on customer...

Persistent link: https://www.econbiz.de/10014518876

Brand loyalty in FinTech services : the role of self-concept, customer engagement behavior and self-brand connection

Kini, Archana Nayak; Savitha, Basri; Hawaldar, Iqbal Thonse - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-9

The concurrent effects of customer predispositions, customer engagement behaviour (CEB) and self-brand connections (SBC) on loyalty are less understood. This article will examine how relationship quality and consumer predispositions (self-concept, brand communal focus) affect loyalty, with...

Persistent link: https://www.econbiz.de/10014518916

Omnichannel integration : literature review and future research agenda

Chahal, Hardeep; Sharma, Anamika - In: Journal of commerce & business studies 8 (2021) 1/2, pp. 1-40

Persistent link: https://www.econbiz.de/10014518971

The effect of corporate reputation on customer loyalty in the Ghanaian banking industry : the role of country-of-origin

Gli, Deli Dotse; Tweneboah-Koduah, Ernest Yaw; Odoom, … - In: African journal of economic and management studies 15 (2024) 1, pp. 73-87

Persistent link: https://www.econbiz.de/10014519796

The influence of library service quality, library image, place, personal control and trust on loyalty : the mediating role of perceived service value and satisfaction

Malik, Shahab Alam; Fatima, Taqdees; Jia, Yong; Pannu, Hina - In: International journal of quality & reliability management 41 (2024) 4, pp. 1111-1129

Persistent link: https://www.econbiz.de/10014520399

Consumption values, image and loyalty of Malaysian travellers towards Muslim-friendly accommodation recognition (MFAR)

Osman, Ismah; Junainah Junid; Husniyati Ali; Siti … - In: Journal of Islamic marketing 15 (2024) 3, pp. 682-719

Persistent link: https://www.econbiz.de/10014520450

Brand selection behaviour of customers and market standing of 4G internet service providers in Siliguri and Darjeeling towns of North Bengal

Dey, Shuvendu; Dutta, Shomnath; Guha, Santana - In: Perspectives in marketing, innovation and strategy, (pp. 170-181). 2023

Persistent link: https://www.econbiz.de/10014520760

Augmented reality is the new digital banking : AR brand experience impact on brand loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif - In: International journal of bank marketing 42 (2024) 2, pp. 156-182

Persistent link: https://www.econbiz.de/10014521053

Does brand attachment protect consumer-brand relationships after brand misconduct in retail banking?

Shimul, Anwar Sadat; Faroque, Anisur Rahman; Cheah, Isaac - In: International journal of bank marketing 42 (2024) 2, pp. 183-204

Persistent link: https://www.econbiz.de/10014521071