Similar Search Results

A new form of brand experience in online social networks : an empirical analysis

Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435

Persistent link: https://www.econbiz.de/10012544845

Factors influencing parasocial relationship in the virtual reality shopping environment : the moderating role of celebrity endorser dynamism

Yuan, Chunlin; Wang, Shuman; Liu, Yue; Ma, Jenny Weichen - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 398-413

Purpose This paper explores the driving factors of parasocial relationship (PSR) in the virtual reality (VR) shopping environment, and how this relationship affects brand equity. The study also investigates the moderating role of the celebrity endorser dynamism (CED) in the relationship between...

Persistent link: https://www.econbiz.de/10013553062

AI service impacts on brand image and customer equity : empirical evidence from China

Yuan, Chunlin; Wang, Shuman; Liu, Yue - In: The journal of brand management : an international journal 30 (2023) 1, pp. 61-76

Persistent link: https://www.econbiz.de/10013493098

Customer orientation and firm performance : the joint moderating effects of ethical leadership and competitive intensity

Feng, Taiwen; Wang, Dan; Lawton, Alan; Luo, Ben Nanfeng - In: Journal of business research : JBR 100 (2019), pp. 111-121

Persistent link: https://www.econbiz.de/10012023783

Customer orientation for decreasing time-to-market of new products : IT implementation as a complementary asset

Feng, Taiwen; Sun, Linyan; Zhu, Chunyan; Sohal, Amrik S. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 929-939

Persistent link: https://www.econbiz.de/10009656738

Impacts of supply chain integration on product- and service-oriented mass customisation capability : the role of customer need

Yang, Qian; Geng, Ruoqi; Feng, Taiwen; Li, Tianxiong - In: International journal of physical distribution and … 53 (2023) 3, pp. 354-377

Persistent link: https://www.econbiz.de/10014252388

Operational coordination and mass customization capability : the double-edged sword effect of customer need diversity

Sheng, Hongyan; Feng, Taiwen; Chen, Lucheng; Chu, Dianhui - In: The international journal of logistics management 33 (2022) 1, pp. 289-310

Persistent link: https://www.econbiz.de/10013164421