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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
62
Konsumentenverhalten
61
Beziehungsmarketing
27
Customer satisfaction
26
Kundenzufriedenheit
26
Dienstleistungsqualität
20
Service quality
20
Brand management
19
Internet marketing
19
Markenführung
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Online-Marketing
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Marketingmanagement
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Social web
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Werbewirkung
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Börsenkurs
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Markenimage
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Share price
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Experiment
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English
23
German
4
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Falk, Tomas
11
Luo, Xueming
9
Hammerschmidt, Maik
6
Klein, Jan F.
5
Aspara, Jaakko
4
Bauer, Hans H.
4
Liu, Sandra S.
3
Fang, Zheng
2
Merfeld, Katrin
2
Nyman, Henrich
2
Tikkanen, Henrikki
2
Tong, Siliang
2
Weijters, Bert
2
Wittkowski, Kristina
2
Andrews, Michelle
1
Esch, Franz-Rudolf
1
Falk, T.
1
Gahler, Markus
1
Gloukhovtsev, Alexei
1
Handrich, Matthias
1
Heidenreich, Sven
1
Henkel, Sven
1
Homburg, Christian
1
Hsu, Maxwell
1
Hsu, Maxwell K.
1
Jiang, Minghua
1
Jong, Ad de
1
Kanuri, Vamsi K.
1
Keller, Thomas
1
Luoma, Jukka
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Mattila, Pekka
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Moriguchi, Takeshi
1
Paul, Michael
1
Qu, Zhe
1
Riegger, Anne-Sophie
1
Rio Olivares, M. J. del
1
Ruyter, Ko de
1
Salo, Jari
1
Scheper, Jeroen
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Shi, Yi-Zheng
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Dienstleistungsmarketing
1
Fox School of Business Research Paper
1
Journal of financial services marketing : JFSM
1
Journal of service research
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science
1
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
Saved in:
2
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
3
On customer touchpoints and brand outcomes
Klein, Jan F.
-
2015
Persistent link: https://www.econbiz.de/10011504471
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4
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
5
Customer experience : conceptualization, measurement, and application in omnichannel environments
Gahler, Markus
;
Klein, Jan F.
;
Paul, Michael
- In:
Journal of service research
26
(
2023
)
2
,
pp. 191-211
Persistent link: https://www.econbiz.de/10014246204
Saved in:
6
Technology-enabled personalization : impact of smart technology choice on consumer shopping behavior
Riegger, Anne-Sophie
;
Merfeld, Katrin
;
Klein, Jan F.
; …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013417195
Saved in:
7
Management von Kundenzufriedenheit in der Hotelbranche
Bauer, Hans H.
;
Keller, Thomas
;
Falk, Tomas
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 543-564)
.
2008
Persistent link: https://www.econbiz.de/10003745036
Saved in:
8
Ein neuer Ansatz des Zufriedenheitsmanagements : wie begeistern Sie Ihre Online-Kunden?
Bauer, Hans H.
;
Falk, Tomas
;
Zipfel, Bastian
; …
-
2006
Persistent link: https://www.econbiz.de/10003395415
Saved in:
9
Channels in the mirror : an alignable model for assessing customer satisfaction in concurrent channel systems
Hammerschmidt, Maik
;
Falk, Tomas
;
Weijters, Bert
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 88-101
Persistent link: https://www.econbiz.de/10011433181
Saved in:
10
The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven
;
Wittkowski, Kristina
;
Handrich, Matthias
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
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