Narrow search
Showing 1 - 7 of 7
Cover Image
Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
Cover Image
How B&B experience affects customer value cocreation under the social servicescape : an emotional psychological perspective
Wang, Mei-Yu; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: Tourism review 78 (2023) 1, pp. 72-88
Persistent link: https://www.econbiz.de/10014235260
Cover Image
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing - In: International journal of contemporary hospitality management 36 (2024) 3, pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Cover Image
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
Lee, Wei-Long; Liu, Chih-Hsing; Tseng, Tzu-Wen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209505
Cover Image
Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Cover Image
Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty
Fang, Yen-Po; Liu, Chih-Hsing - In: Journal of travel and tourism marketing 41 (2024) 6, pp. 849-863
Persistent link: https://www.econbiz.de/10014566336
Cover Image
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing; Lin, Wen-Pei; Lu, Yu-Hung; Huang, Yi-Jhan - In: Journal of hospitality marketing & management 32 (2023) 3, pp. 285-316
Persistent link: https://www.econbiz.de/10014281014