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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
26
Konsumentenverhalten
26
Brand image
15
Markenimage
15
Innovation
14
Gastronomie
12
Restaurant industry
12
Brand management
11
Creativity
11
Customer satisfaction
11
Holiday behaviour
11
Kreativität
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Markenführung
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Tourism industry
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Tourismuswirtschaft
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Urlaubsverhalten
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Dienstleistungsqualität
10
Kundenzufriedenheit
10
Service quality
10
Taiwan
8
Beziehungsmarketing
7
Knowledge management
7
Tourism
7
Tourism marketing
7
Tourismusmarketing
7
Viral marketing
7
Virales Marketing
7
Wissensmanagement
7
Innovation management
6
Innovationsmanagement
6
Knowledge transfer
6
Social Web
6
Social web
6
Tourismus
6
Wissenstransfer
6
Cultural heritage
5
Emotion
5
Hotel industry
5
Hotellerie
5
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Liu, Chih-Hsing
6
Fang, Yen-Po
2
Li, Yong-Quan
2
Ruan, Wen-Qi
2
Zhang, Shu-Ning
2
Huang, Yi-Jhan
1
Lee, Wei-Long
1
Lin, Wen-Pei
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Lu, Yu-Hung
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Wang, Mei-Yu
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International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
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Journal of travel and tourism marketing
1
Tourism review
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ECONIS (ZBW)
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1
Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
Saved in:
2
How B&B experience affects customer value cocreation under the social servicescape : an emotional psychological perspective
Wang, Mei-Yu
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
Tourism review
78
(
2023
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10014235260
Saved in:
3
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
4
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
Lee, Wei-Long
;
Liu, Chih-Hsing
;
Tseng, Tzu-Wen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209505
Saved in:
5
Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
6
Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty
Fang, Yen-Po
;
Liu, Chih-Hsing
- In:
Journal of travel and tourism marketing
41
(
2024
)
6
,
pp. 849-863
Persistent link: https://www.econbiz.de/10014566336
Saved in:
7
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
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