Conceptualizing, validating, and managing brand equity for tourist satisfaction
Chih-Hsing Liu, Yen-Po Fang
| Year of publication: |
August 2018
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| Authors: | Liu, Chih-Hsing ; Fang, Yen-Po |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 42.2018, 6, p. 960-978
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| Subject: | brand equity | perceived quality | brand awareness | brand loyalty | brand image | satisfaction | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348016671393 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917484