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The impact of different price promotions on customer retention
Kim, Jungkeun - In: Journal of retailing and consumer services 46 (2019), pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
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Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del; Wittkowski, Kristina; Aspara, … - In: Journal of marketing 82 (2018) 1, pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
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Preiszufriedenheit bei Innovationen : nachfrageorientierte Analyse am Beispiel der Tourismus- und Airlinebranche
Pohl, Alexander - 2004 - 1. Aufl.
Preisfindung bei Innovationen als Analysegegenstand im Marketing Preistheorie als theoretischer Bezugsrahmen und Entwicklung einer beziehungsorientierten Preistheorie als Analyserahmen Preiszufriedenheit und Innovationstypologie Modell zur Bildung und Wirkung von Preiszufriedenheit bei...
Persistent link: https://www.econbiz.de/10002403728
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Offering Low Price Guarantees to Improve Customer Retention
McWilliams, Bruce; Gerstner, Eitan - 2006
Major retailers in the USA offer Money Back Guarantees (MBGs) under which they return money to dissatisfied customers. Some of these retailers also offer Low price Guarantees (LPGs) under which they promise to refund price differences if buyers find a lower price after purchase. Some researchers...
Persistent link: https://www.econbiz.de/10014058006
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Testing for pricing asymmetries in customer markets
Lye, Jenny N.; Sibly, Hugh - 1992
Persistent link: https://www.econbiz.de/10000837917
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A model of price leadership based on consumer loyalty
Deneckere, Raymond J.; Kovenock, Daniel J.; Lee, Robert E. - 1988
Persistent link: https://www.econbiz.de/10000770940
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Marktgerichtete Preisgestaltung : Implikationen einer beziehungsorientierten Werbewirkungsforschung
Wehrli, Hans Peter - In: Planung & Analyse : Zeitschrift für Marktforschung und … (1997), pp. 40-43
Persistent link: https://www.econbiz.de/10001336734
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Multi-period price optimization problem for omnichannel retailers accounting for customer heterogeneity
Gupta, Vishal Kumar; Ting, Q. U.; Tiwari, Manoj Kumar - In: International journal of production economics 212 (2019), pp. 155-167
Persistent link: https://www.econbiz.de/10012036198
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Positioning and pricing strategies in a market with switching costs and staying costs
Jeong, Yuncheol; Maruyama, Masayoshi - In: Information economics and policy : IEP 44 (2018), pp. 47-57
Persistent link: https://www.econbiz.de/10012013127
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Strategic short-termism : implications for the management and acquisition of customer relationships
Miettinen, Topi; Stenbacka, Rune - In: Journal of economic behavior & organization : JEBO 153 (2018), pp. 200-222
Persistent link: https://www.econbiz.de/10011986720