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The Impact of Store Flyers on Store Performance : A Format and Customer Related Approach
Luceri, Beatrice - 2014
The purpose of this study is to investigate the impact of store flyer characteristics on store performance for different formats (hypermarket and supermarket) and customer segments (additional and regular shoppers). Specifically, the paper tests propositions on how flyer duration, variety of...
Persistent link: https://www.econbiz.de/10013051911
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Kapazitätsmanagement im Einzelhandel : eine kundenorientierte Analyse
Schnittka, Matthias - In: Kapazitätsmanagement in Dienstleistungsunternehmungen …, (pp. 235-261). 1997
Persistent link: https://www.econbiz.de/10001299128
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The value of rapid delivery in omnichannel retailing
Fisher, Marshall L.; Gallino, Santiago; Xu, Joseph Jiaqi - In: Journal of marketing research 56 (2019) 5, pp. 732-748
Persistent link: https://www.econbiz.de/10012177633
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Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit; Basu, Preetam; Saha, Kushal - 2020
Persistent link: https://www.econbiz.de/10012226240
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New models of strategic customers in the age of omnichannel retailing
Gao, Fei; Su, Xuanming - In: Channel strategies and marketing mix in a connected world, (pp. 147-164). 2020
Persistent link: https://www.econbiz.de/10012146860
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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques
Grigsby, Mike - 2016
Persistent link: https://www.econbiz.de/10011517452
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The future of omnichannel retail : a four-stage Delphi study
Briel, Frederik von - In: Technological forecasting & social change : an … 132 (2018), pp. 217-229
Persistent link: https://www.econbiz.de/10011960215
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Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan; Ketzenberg, Michael; Heim, Gregory R. - In: Journal of operations management 61 (2018), pp. 15-45
Persistent link: https://www.econbiz.de/10011932706
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Customer migration patterns : evidence from a North American retailer
Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark B. - In: Journal of marketing theory and practice 22 (2014) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
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Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Smith, Alan D. - In: International journal of business information systems : … 8 (2011) 3, pp. 211-246
Persistent link: https://www.econbiz.de/10009312592