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~subject:"Relationship marketing"
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Relationship marketing
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Narrative Methode
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Salespeople
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Verkaufspersonal
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Kultursoziologie
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Selling
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Bank supervision
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Lieferantenmanagement
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Money market instruments
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Regionalbank
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Storytelling
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Supplier relationship management
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Work behaviour
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Advertising effects
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Alternativbewegung
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Ankündigungseffekt
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Announcement effect
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Arbeitsgestaltung
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Arbeitszufriedenheit
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Austauschtheorie
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La Rocca, Antonella
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Industrial marketing management : the international journal for industrial and high-tech firms
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Using work design to motivate customer-oriented behaviors
Rayburn, Steven W.
;
Gilliam, David A.
- In:
The service industries journal
36
(
2016
)
7/8
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011564148
Saved in:
2
Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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