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Personal level customer orientation in Russian direct selling market
Rozhkov, Alexander - In: Market : review for marketing theory and practice 26 (2014) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10010486448
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Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick; Albaum, Gerald S.; Yin, Cheng-Yue - In: International journal of retail & distribution management 45 (2017) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
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The 2013 Customer Intimacy Index
Wood, Andy - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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Interaktives Marketing : neue Wege zum Dialog mit Kunden
Belz, Christian (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716426
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Interaktives Fernsehen (ITV) als Kommunikationsinstrument im Kundenmanagement
Baden, Michael; Bauer, Thomas - 2007
Persistent link: https://www.econbiz.de/10003849314
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Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10003685340
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Establishment of a strategic Total Direct Mail Model to bring customers into auto dealerships
Ishiguro, Hisatoshi; Amasaka, Kakuro - In: Journal of business & economics research 10 (2012) 8, pp. 493-500
Persistent link: https://www.econbiz.de/10009620976
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Direct marketing and relationships marketing : theoretical approach
Goswami, Anju - In: Global journal of business management : GJBM 8 (2014) 1, pp. 73-83
Persistent link: https://www.econbiz.de/10010426669
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Kommunikationsqualität in persönlichen Kundenbeziehungen : Konzeptualisierung und empirische Prüfung
Frommeyer, Astrid - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003007555