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Configuring retail fulfillment processes for omni-channel customer steering

Wollenburg, Johannes; Holzapfel, Andreas; Hübner, Alexander - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 540-575

Persistent link: https://www.econbiz.de/10011932690

Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing

Gelbrich, Katja; Gäthke, Jana; Hübner, Alexander - In: Psychology & marketing 34 (2017) 9, pp. 853-867

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Omni-channel customer management processes in retail : an exploratory study on fulfillment-related options

Wollenburg, Johannes; Holzapfel, Andreas; Hübner, Alexander - In: Logistics research 12 (2019) 1/7, pp. 1-15

Omni-channel retailers systematically connect their sales and communication channels to create a seamless shopping experience. Influencing customers in their channel choices can result in reduced cost to serve customers and increased revenue. To achieve this, comprehensive omni-channel customer...

Persistent link: https://www.econbiz.de/10012172477

Advancing the marketing-operations interface in omnichannel retail

Rooderkerk, Robert; Leeuw, Sander de; Hübner, Alexander - In: Journal of operations management 69 (2023) 2, pp. 188-196

Persistent link: https://www.econbiz.de/10014293327

Special issue: managing the marketing-operations interface in omnichannel retail

Rooderkerk, Robert (ed.); Leeuw, Sander de (ed.); … - 2023

Persistent link: https://www.econbiz.de/10014293339