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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
82,324
Konsumentenverhalten
79,843
Brand management
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Markenführung
17,147
Marketingmanagement
16,987
Marketing management
16,399
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5,857
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5,833
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5,619
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Advertising
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Einzelhandel
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Retail trade
4,579
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Electronic Commerce
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Han, Heesup
42
Kumar, V.
37
Hollebeek, Linda D.
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33
Mattila, Anna S.
30
Huber, Frank
29
Bruhn, Manfred
28
Loureiro, Sandra Maria Correia
26
Homburg, Christian
25
Rather, Raouf Ahmad
22
Gil Saura, Irene
21
Bauer, Hans H.
20
Neslin, Scott A.
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Prentice, Catherine
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Herrmann, Andreas
19
Klaus, Philipp
19
Bang, Nguyen
18
Khan, Imran
18
Lemon, Katherine N.
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Ahn, Jiseon
17
Balaji, M. S.
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Grewal, Dhruv
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Hyun, Sunghyup Sean
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Kumar, Vikas
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Quach, Sara
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Usman, Osly
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Karjaluoto, Heikki
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Mittal, Vikas
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Schramm-Klein, Hanna
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So, Kevin Kam Fung
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Vrontis, Demetris
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Wong, IpKin Anthony
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Foscht, Thomas
15
Japutra, Arnold
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Malthouse, Edward C.
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Rahman, Zillur
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Roy, Sanjit
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Sesé, F. Javier
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Swoboda, Bernhard
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Wangenheim, Florian von
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AMACOM
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De Gruyter Oldenbourg
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Erich-Schmidt-Verlag <Berlin>
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Friedrich-Schiller-Universität Jena
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Gesellschaft zur Erforschung des Markenwesens
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NetLibrary, Inc
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Springer-Verlag GmbH
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Universität Mannheim
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Bertelsmann Stiftung
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Fundacja Uniwersytetu Ekonomicznego w Krakowie
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Gesellschaft für Ökologische Kommunikation mbH
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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Journal of retailing and consumer services
471
Journal of business research : JBR
420
International journal of hospitality management
173
The journal of services marketing
122
Industrial marketing management : the international journal for industrial and high-tech firms
111
The journal of product & brand management
110
The journal of brand management : an international journal
103
Journal of strategic marketing
96
Journal of the Academy of Marketing Science
93
Cogent business & management
84
SpringerLink / Bücher
83
Journal of hospitality marketing & management
80
Psychology & marketing
79
Journal of travel and tourism marketing
78
Asia Pacific journal of marketing and logistics
74
International journal of contemporary hospitality management
74
The service industries journal
74
Journal of retailing
73
Marketing intelligence & planning
68
European journal of marketing : EJM
64
Journal of marketing
60
Journal of service management
59
The international review of retail, distribution and consumer research
57
Tourism management : research, policies, practice
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
The journal of business & industrial marketing
55
International journal of internet marketing and advertising : IJIMA
52
International journal of retail & distribution management
52
Services marketing quarterly
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of service research : JSR
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of marketing management : MM
47
The international journal of bank marketing : IJBM
45
Business horizons
43
International journal of retail and distribution management
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
Service business
42
International journal of electronic marketing and retailing : IJEMR
41
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ECONIS (ZBW)
10,871
Other ZBW resources
62
USB Cologne (EcoSocSci)
3
BASE
1
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
2
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
3
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
4
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
5
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
6
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
7
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
8
Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
Saved in:
9
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
Saved in:
10
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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