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Customer satisfaction and loyalty in B2B services : directions for future research
Naumann, Earl; Williams, Paul R.; Khan, M. Sajid - In: The marketing review 9 (2009) 4, pp. 319-333
Persistent link: https://www.econbiz.de/10003916455
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Relationship quality and satisfaction : customer-perceived success factors for on-time projects
Williams, Paul; Ashill, Nicholas J.; Naumann, Earl; … - In: International journal of project management : the … 33 (2015) 8, pp. 1836-1850
Persistent link: https://www.econbiz.de/10011410808
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Toward a contingency theory of CRM adoption
Williams, Paul; Ashill, Nicholas; Naumann, Earl - In: Journal of strategic marketing 25 (2017) 5/6, pp. 454-474
Persistent link: https://www.econbiz.de/10011743068
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Drivers of customer satisfaction and relationship quality in system delivery projects
Haverila, Matti Juhani; Martinsuo, Miia; Naumann, Earl - In: Journal of strategic marketing 21 (2013) 7, pp. 613-636
Persistent link: https://www.econbiz.de/10010233690