Drivers of customer satisfaction and relationship quality in system delivery projects
Year of publication: |
2013
|
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Authors: | Haverila, Matti Juhani ; Martinsuo, Miia ; Naumann, Earl |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 7, p. 613-636
|
Subject: | project management | customer satisfaction | relationship quality | decision-making role | Kundenzufriedenheit | Customer satisfaction | Projektmanagement | Project management | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality |
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