Purpose – The purpose of this paper is to examine mindfulness‐based marketing strategy implementation by small healthcare businesses and its outcome on relationship quality. Design/methodology/approach – The author evaluates the direct and indirect effects of mindful marketing practices of...

Purpose – This paper aims to evaluate the relationship between organisational resources, technological innovation, relationship quality and enterprise performance, as well as the mediating effect of firm–supplier RQ. Design/methodology/approach – A survey was conducted of the palm oil...

The study here examines the relationship between ethical marketing norms, relationship quality (RQ), and commitment in the context of legal services. Through a survey of customers of legal services providers in Malaysia, data were collected. Results from a standard analysis of data show that the...