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Product safety failure and restoring reputation across markets : Fonterra's management of the 2013 bacterial contamination crisis
Pang, Augustine
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
3/4
,
pp. 136-152
Persistent link: https://www.econbiz.de/10011800793
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When a nation's leader is under siege : managing personal reputation and engaging in public diplomacy
Pang, Augustine
;
Damayanti, Ratna
;
Woon, Eugene Yong-Sheng
- In:
How strategic communication shapes value and innovation …
,
(pp. 37-67)
.
2017
Persistent link: https://www.econbiz.de/10011867662
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