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The allocation of advertising...
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23
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21
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21
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20
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19
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18
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17
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16
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16
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16
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14
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14
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14
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14
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14
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13
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13
Darby, Michael R.
13
Fiorese, Giulia
13
Fons-Rosen, Christian
13
Lawson, Cornelia
13
Lederman, Daniel
13
Massetti, Emanuele
13
Sauermann, Henry
13
Schmoch, Ulrich
13
Svensson, Göran
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Verdolini, Elena
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Zucker, Lynne G.
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12
Bloom, Nicholas
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Frey, Bruno S.
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International Water Management Institute (IWMI)
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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Fraunhofer-Institut für System- und Innovationsforschung
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International Food Policy Research Institute (IFPRI)
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Edward Elgar Publishing
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HAL
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Springer Fachmedien Wiesbaden
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Wissenschaftsstatistik GmbH im Stifterverband für die Deutsche Wissenschaft
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Centr Issledovanij i Statistiki Nauki <Moskau>
5
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Australian Science and Technology Council
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Bund-Länder-Kommission für Bildungsplanung und Forschungsförderung
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Center for Studies in Higher Education, UC Berkeley
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115
NBER working paper series
107
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89
European Journal of Marketing
69
International Journal of Operations & Production Management
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Accounting, Auditing & Accountability Journal
48
Technological forecasting & social change : an international journal
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Journal of Documentation
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Online Information Review
42
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Journal of Managerial Psychology
33
Marketing Intelligence & Planning
32
Management Decision
30
Journal of business research : JBR
28
SpringerLink / Bücher
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The journal of technology transfer
28
Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
27
Industrial and corporate change
26
Aslib Proceedings
25
Critical perspectives on accounting : an international journal for social and organizational accountability
25
International Journal of Physical Distribution & Logistics Management
23
Foresight
22
International Marketing Review
22
International journal of project management : the journal of The International Project Management Association
22
Leadership & Organization Development Journal
22
Qualitative Market Research: An International Journal
22
Applied economics
20
International Journal of Contemporary Hospitality Management
20
The American economic review
20
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
20
CESifo working papers
19
International Journal of Social Economics
19
Journal of Organizational Change Management
19
Working paper series / United Nations University, UNU-MERIT
19
Discussion paper series / IZA
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
496
RePEc
422
BASE
54
EconStor
38
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date (oldest first)
1
Complementarities and coopetition in presence of intangible resources : industrial economic and regulatory implications
Biondi, Yuri
;
Giannoccolo, Pierpaolo
- In:
Journal of strategy and management
5
(
2012
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10009674406
Saved in:
2
Insufficient investment into future growth : the forgotten cause of low growth in Germany
Aiginger, Karl
- In:
Determinants of growth and business cycles : theory, …
,
(pp. 15-43)
.
2003
Persistent link: https://www.econbiz.de/10002010570
Saved in:
3
The effects of public infrastructure and R&D capital on the cost structure and performance of US manufacturing industries
Nadiri, Mohammed Ishaq
- In:
The review of economics and statistics
76
(
1994
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10001167725
Saved in:
4
Political management,
research
and development, and
advertising
capital in the pharmaceutical industry : a good prognosis?
Martin, Kelly D.
;
Josephson, Brett W.
;
Vadakkepatt, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 87-107
Persistent link: https://www.econbiz.de/10011850432
Saved in:
5
Conclusions from the ARF's Copy
Research
Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
6
Ad testing
Baldinger, Allan L.
;
Cook, William A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 487-505)
.
2006
Persistent link: https://www.econbiz.de/10003420650
Saved in:
7
Social context and
advertising
memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
Saved in:
8
Qualitative
research
in
advertising
: twenty years in revolution
Scott, Linda M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 59-69)
.
2006
Persistent link: https://www.econbiz.de/10003445795
Saved in:
9
Maintenance person or architect? : the role of academic
advertising
research
in building better understanding
Kerr, Gayle
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 547-568
Persistent link: https://www.econbiz.de/10008668122
Saved in:
10
A procedure for the development of fictitious advertisements in multi-country
research
: crafting messages with hard-sell and soft-sell appeals
Diehl, Sandra
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Breaking new ground in theory and practice
,
(pp. 463-473)
.
2011
Persistent link: https://www.econbiz.de/10009380989
Saved in:
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