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The emergence of the product innovation discipline and implications for future research
Di Benedetto, C. Anthony - In: The PDMA handbook of new product development, (pp. 416-426). 2013
Persistent link: https://www.econbiz.de/10009710735
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How to develop original, courageous ideas in business marketing research : editorial
Lindgreen, Adam; Di Benedetto, C. Anthony; Kock, Florian - In: Industrial marketing management : the international … 95 (2021), pp. A1-A4
Persistent link: https://www.econbiz.de/10012588283
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Moving the needle : publishing academic-practitioner research in Industrial Marketing Management
Borgh, Michel van der; Schäfers, Tobias; Lindgreen, Adam; … - In: Industrial marketing management : the international … 103 (2022), pp. A1-A6
Persistent link: https://www.econbiz.de/10013255660
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How to collaborate really well with practitioners : editorial
Di Benedetto, C. Anthony; Lindgreen, Adam; Storgaard, … - In: Industrial marketing management : the international … 82 (2019), pp. 1-8
Persistent link: https://www.econbiz.de/10012127965
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How to balance like an academic
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 88 (2020), pp. A1-A5
Persistent link: https://www.econbiz.de/10012285223
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Editorial: How to get great research cited
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 89 (2020), pp. A1-A7
Persistent link: https://www.econbiz.de/10012288739
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How to write really good research funding applications
Lindgreen, Adam; Di Benedetto, C. Anthony; Verdich, Camilla - In: Industrial marketing management : the international … 77 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012004396