Forza, Cipriano - In: International Journal of Operations & Production Management 22 (2002) 2, pp. 152-194
This paper provides guidelines for the design and execution of survey research in operations management (OM). The … specific requirements of survey research aimed at gathering and analysing data for theory testing are contrasted with other … types of survey research. The focus is motivated by the need to tackle the various issues which arise in the process of …