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Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
Persistent link: https://www.econbiz.de/10010923363
marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …
Persistent link: https://www.econbiz.de/10010923382
of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase …
Persistent link: https://www.econbiz.de/10009443761
marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …
Persistent link: https://www.econbiz.de/10009443762
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in whichsupply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close thisresearch gap by presenting empirical findings about how the volatility of...
Persistent link: https://www.econbiz.de/10009443763
Research on organizational and inter‐organizational trust has become an important field in management andmarketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications arestill needed on the issue of whom we trust; is the person whom we are...
Persistent link: https://www.econbiz.de/10009443764
We theoretically examine a farmer’s coverage demand with area and individual insurance plans as either separate or integrated options. The individual and area losses are assumed to be imperfectly and positively correlated. With actuarially fair rates, the farmer will fully insure with the...
Persistent link: https://www.econbiz.de/10009444568
implementation and individual countries’ production and marketing costs. …
Persistent link: https://www.econbiz.de/10009444855
Rice sector contributes significantly to secure households with regard to their food needs but also to the creation of employments and income generation. The sector development and its evolution over the years have been marked by various policies and approaches. These development stages of the...
Persistent link: https://www.econbiz.de/10009444868
Commercial rice imports have accounted for approximately 61%, food aid in rice accounted for about 2%, and domestic rice accounted for some 37% per annum of rice consumption in Ghana over the four years between 2000 and 2003. Compared to the 1990s, these figures show a gradual decline in the...
Persistent link: https://www.econbiz.de/10009444870