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marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …
Persistent link: https://www.econbiz.de/10010923382
of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase …
Persistent link: https://www.econbiz.de/10009443761
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in whichsupply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close thisresearch gap by presenting empirical findings about how the volatility of...
Persistent link: https://www.econbiz.de/10009443763
Rice sector contributes significantly to secure households with regard to their food needs but also to the creation of employments and income generation. The sector development and its evolution over the years have been marked by various policies and approaches. These development stages of the...
Persistent link: https://www.econbiz.de/10009444868
Commercial rice imports have accounted for approximately 61%, food aid in rice accounted for about 2%, and domestic rice accounted for some 37% per annum of rice consumption in Ghana over the four years between 2000 and 2003. Compared to the 1990s, these figures show a gradual decline in the...
Persistent link: https://www.econbiz.de/10009444870
significant negative effects on market participation, cost-mitigating innovations—such as group marketing—are also emerging to …
Persistent link: https://www.econbiz.de/10009446367
Includes cover page, journal info, contents page, and editorial information
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Most fresh fruits and vegetables are unbranded. However, buyers are assisted with brands when purchasing most other grocery products. Brands have the potential to be of value to buyers and to the organisations that own them. However, research has shown that brands are only valuable to buyers...
Persistent link: https://www.econbiz.de/10010923385