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Nanotechnology has tremendous potential in food and agriculture. Few economic studies focused on specific products made using nanotechnology, let alone food or food related products. Using a national choice experiment survey, this analysis examines consumers’ valuations for nano-attributes. As...
Persistent link: https://www.econbiz.de/10010880872
This study analyses the economic value of various components of the Certified South Carolina Grown Campaign from the perspective of participating restaurants. A stated-preference choice experiment was conducted as part of the restaurant survey to estimate the willingness to pay (WTP) for each...
Persistent link: https://www.econbiz.de/10010916468
rural literacy and the high rate of adoption of improved maize in Zimbabwe, trait based promotion and marketing of varieties …
Persistent link: https://www.econbiz.de/10011070384
We introduce a fast and inexpensive method to rule out potential barriers to adopting a technology. We use this method to asses the role of exogeneous contract enforcement as a barrier to market for Kenya's French Bean export market. We survey 240 farmers in Kirinyaga County, Kenya who were...
Persistent link: https://www.econbiz.de/10011068671
significant regional differences. These results reflect differences in State level milk marketing arrangements in place before …
Persistent link: https://www.econbiz.de/10010923342
Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
Persistent link: https://www.econbiz.de/10010923363
marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …
Persistent link: https://www.econbiz.de/10010923382
of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase …
Persistent link: https://www.econbiz.de/10009443761
marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …
Persistent link: https://www.econbiz.de/10009443762
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in whichsupply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close thisresearch gap by presenting empirical findings about how the volatility of...
Persistent link: https://www.econbiz.de/10009443763