Farmer’s post adoption responses about technology are important in continuation and diffusion of a technology in precision agriculture. We studied farmer’s frequency of application decisions of GPS guidance system, after adoption. Using a Cotton grower’s precision farming survey in the...

This study examines the systematic evidence entailed in existing research on consumers’ evaluation of biotechnology in food products. The extant literature related to this topic typically originates from a variety of research disciplines, but shares an underlying focus in dealing with the...

Recent policy and research initiatives aim to make sustainable biofuel crops an important component of the nation’s agricultural and energy sectors, yet few studies have explored potential supply response at the farm level using survey information. This article utilizes contingent valuation...

Since novel food technologies (such as nanotechnology, cloning, genomics, etc.) are still in their infancy, communication will be very important in the development of these new technologies to address consumer perceptions and hence market acceptance of these innovations in the agri-food...