Product innovation for a juice company and its associated first-mover advantages are analyzed. Stochastic simulation is used to model market size, price, competitive intensity, and the likelihood of competitor entry. Results of moving first allow the firm to capture market share, realize...

This study elicits preferences for multimedia in the classroom for students and faculty members in agricultural economics. Employing an Internet-based conjoint ranking survey, the results show that students prefer multimedia instructional tools over a traditional chalkboard/whiteboard lecture...

Using the 2005 ARMS data, significant factors are identified that influence the decision to purchase farm inputs over the Internet and reasons for not adopting the Internet. Internet input purchasing farmers tend to be younger and more educated. Non-adopters that are more educated most likely...