Marketing strategists should create, maintain, and arrest the decay of causally ambiguous resource competences that lead to competitiveness and thus performance. However, competence causal ambiguity, which helps create competitiveness, is also implicated in competitiveness decay. In this study...

India has achieved remarkable success in the software industry. The purpose of this paper is to discuss the diverse resources that have contributed to the competitive position of the Indian software industry. In accordance to Resource Based View (RBV), the main source of the range of firm’s...

Resource-oriented perspectives of strategic management are on the way to discovering a topic to which little attention has been paid so far within their own ranks: inter-firm networks. In this article, it is argued that the resource- and competence-based view ? despite its new facet of analysis...

In the past fifteen years, the resource based view has experienced enormous popularity and support. To the same extent that it has become established as the dominating approach in management science, its shortcomings are becoming more and more apparent. In this essay, we discuss different...