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Customer information resources advantage, marketing strategy and business performance : a market resources based view
Varadarajan, Rajan - In: Industrial marketing management : the international … 89 (2020), pp. 89-97
Persistent link: https://www.econbiz.de/10012289349
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Resource advantage theory, resource based theory, and theory of multimarket competition : does multimarket rivalry restrain firms from leveraging resource advantages?
Varadarajan, Rajan - In: Journal of business research : JBR 160 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014293899
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Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms
Vadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1088-1108
Persistent link: https://www.econbiz.de/10012659696
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Growing by divesting : a multi-theory perspective on the divestiture behaviors of conglomerate diversified firms
Varadarajan, Rajan; White, J. Chris; Jayachandran, Satish - In: Future-focused strategic marketing, (pp. 159-195). 2019
Persistent link: https://www.econbiz.de/10012165345