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Availability of resources through buyer-seller relationships
Baxter, Roger - In: Business-to-business marketing management : strategies, …, (pp. 119-140). 2012
Persistent link: https://www.econbiz.de/10009532785
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Towards a framework of a salesperson's resource facilitation and interaction
Baxter, Roger; Kleinaltenkamp, Michael - In: Australasian marketing journal 23 (2015) 2, pp. 124-131
Persistent link: https://www.econbiz.de/10011338634
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How relationship conditions affect suppliers' resource inputs
Baxter, Roger; Kleinaltenkamp, Michael - In: Australasian marketing journal 23 (2015) 2, pp. 117-123
Persistent link: https://www.econbiz.de/10011338636
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How salespeople facilitate buyers' resource availability to enhance seller outcomes
Zhang, Annie Liqin; Baxter, Roger; Glynn, Mark S. - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1121-1130
Persistent link: https://www.econbiz.de/10010223452